Custom AI Chatbots
A custom AI chatbot is a support and sales assistant trained on your own content that answers customer questions, qualifies leads and hands off to a human when it should. Spenno AI builds them end to end — connected to your CRM, helpdesk and channels — and most go live in one to two weeks.
What does a custom AI chatbot actually do?
It handles the questions your team answers over and over. A chatbot built on your own documentation, product catalogue and past support threads can resolve routine enquiries immediately, at any hour, in any timezone your customers are in.
- Answers product, pricing, shipping and policy questions from your own content
- Qualifies visitors and captures structured lead data into your CRM
- Looks up order and account status through your existing systems
- Escalates to a human with full conversation context when it should
- Works across your website, WhatsApp and the chat tools your team already runs
How is a custom chatbot different from an off-the-shelf one?
Template chatbots follow decision trees you configure in advance, so anything outside the script fails. A custom build is grounded in your actual content and connected to your actual systems, which means it can answer specific questions and act on real data rather than guessing or deflecting.
Which tools can it connect to?
We connect chatbots to the stack you already rely on — CRMs such as HubSpot, storefronts such as Shopify, WhatsApp, Google Sheets and Slack — using platforms like n8n, Make and Zapier. We handle the full setup, so your team’s day-to-day work is not disrupted.
How long does a chatbot project take?
Simple automations usually take one to two weeks. Larger custom builds take longer. You get a clear timeline in your proposal before any work begins, and the work is split into milestones so you always know what is being delivered when.
What happens to our data?
We build inside your own accounts, so your data stays with you, and we only request the access your project actually needs. We are happy to sign an NDA before you share anything.